Stock Analysis: TiVo will fast-forward

It recently launched a "Premiere" box to galvanize growth. Rogers told Reuters "the uptake has been good" on that product, without elaborating.

"We are trying to make sure that TiVo has every possible path to framing the TV experience," said CEO Tom Rogers in an interview with The Associated Press.

In the first quarter, TiVo lost $14.2 million, or 13 cents per share, in the quarter that ended April 30. In the same quarter last year it lost $3.9 million, or 4 cents per share.

For the first quarter, TiVo said its gross margins fell to 43.6% from 54.3%, as the company chose to use its cash to invest in R&D to improve its products and better serve its distribution partners. The monthly turnover rate for TiVo-owned subscribers rose slightly to 2%, while total subscriptions fell 21% to 2.5 million.

Traders are betting that TiVo will return to the lofty levels where it was trading earlier this month.